SC Johnson is updating its identity and “putting a spotlight on its purpose” by adopting a new tagline. Since 1998, SCJ has referred to itself as “A Family Company.” Now, it will be known as a “A Family Company at Work for a Better World.”   Officials contend the extended phrase serves as a reminder that it holds itself to a higher standard.   “SC Johnson has a long legacy as a family company committed to doing what's right, for our consumers, communities and th...